In today’s episode of Simplifying Complexity, we’re joined by Rory Sutherland. Rory is the UK Vice Chairman of the iconic advertising agency (and inspiration for the television series Madmen) Ogilvy, where he has worked for close to 40 years. In today’s conversation, you’ll hear how Rory became interested in complexity science, how bees build resilience, why short-term rationality can lead to long-term irrationality, and why efficiency is a bad proxy for effectiveness.   Connect: Simplifying Complexity on Twitter Sean Brady on Twitter Sean Brady on LinkedIn Brady Heywood website This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.