In this enlightening episode, we delve into the remarkable journey of Christophe Lavigne, a visionary leader whose unparalleled expertise has steered Beneteau American brands and Highfield, two of the most prestigious names in the boating industry, towards unprecedented success in the U.S. market. With over 25 years of experience in marine engineering, operations, and management, Christophe shares invaluable insights into the challenges and triumphs of leading international brands. His unique perspective on blending engineering innovation with strategic market expansion provides a masterclass in navigating the complex waters of the global boating industry.Listeners will gain an exclusive look into the strategies behind the development of America's best-selling brands. Christophe discusses the importance of cultural integration in product design, the impact of international market trends on boat manufacturing, and his ambitious vision for the future of recreational boating. Whether you're a marine industry professional, a boating enthusiast, or someone fascinated by the art of leadership, this episode offers a rare opportunity to learn from one of the industry's most influential figures.Highfield Boats Merrill CharetteMIDA.PRO - Marine Industry Digital Agency - Web dev / MarketingPodcast - SHIPSHAPE INTERNATIONAL OCEAN INSIGHTSupport the showSupport the Show.