Franziska Iseli - Brand Strategy

Join Kamie Lehmann and Franziska Iseli as they talk about brand strategy. Get to know Franziska, who was awarded the Young Entrepreneur of the Year, as she shares her experiences and thoughts on how she keeps up with her multiple businesses. Stay tuned, and enjoy! In this episode, you’ll learn: ● More about Basic Bananas, Business Hood and Ocean Lovers ● The Brand Alchemy Method 1. Purpose 2. Principles 3. Brand Identity 4. Differentiation 5. Brand Promises 6. Stories 7. Brand Engagement ● The Virtual Summit on Basicbananas.com/virtualsummit ● How the bad can fuel your motivation ● How the ugly can lead to good things