307 - How to Build a Superstar Brand on LinkedIn with Niraj Kapur

I was doing an audit recently of our most popular topics on the podcast, and I wasn’t surprised by the most popular topic - around mindset and abundance.  But right after that, our top rated shows were around lead generation, specifically on LinkedIn, and so today I want to bring you a true expert in that space.  After 23 years in London running sales teams. Niraj wanted to raise the standards of sales, so he wrote Everybody Works in Sales which became an Amazon international bestseller. He then set up his own sales coaching and training company to keep businesses accountable to help them achieve results. He’s delivered Linkedin Training and Sales Coaching to over 400 small businesses and solopreneurs. In May 2022, Niraj was announced as a Top Sales Influencer in the World to Follow by Salesforce. He's also a Top Linkedin Voice in Sales To Follow by LinkedIn.   Show Notes: [3:57] - Anyone can call themselves a LinkedIn expert, but Niraj is one of only ten that LinkedIn announced as a Top Sales Influencer on the platform. [5:13] - Niraj has spent his entire life in sales, but until 2020, he says he was a nobody. [6:44] - People give up and stop showing up consistently. [8:19] - Niraj had a decent business, but once Covid-19 caused lock downs, all of his clients canceled. He had to make fast changes. [10:20] - When you start something new, you have to remember that you are starting at the bottom. [12:43] - It is important to make yourself different and stand out. [14:39] - Niraj started sharing more about himself on a platform that hadn’t been known for that yet. [16:53] - Nobody is judging you as hard as you are judging yourself. [18:20] - It’s important to know what your competition is doing but not so you can do the same thing. [19:45] - Doing videos on LinkedIn is one of the best lead generation strategies. [22:27] - Consistency is key in any area of your life. [23:42] - Before you ever send any communication to someone, spend time looking at their content and make an intentional effort. [26:10] - Niraj admits how he felt about financial success and what happened to him and his marriage. [28:14] - Because of his personal development, Niraj didn’t let money be the most important thing. [30:58] - Niraj guides us through a writing exercise. [32:27] - Be consistent, vary your content, and leverage LinkedIn video and voice notes. [33:56] - Stand out through personalized voice notes. [36:08] - Niraj describes how he spends his time on LinkedIn and how long he spends on the platform. [39:52] - An abundance mindset is very important. The more you give in the world, the more you get back. [43:01] - Niraj shares common responses to giving out of the goodness of your heart. [45:26] - Niraj’s most recent book is available now: Business Growth   Connect with Niraj: Everybody Works in Sales by Niraj Kapur Business Growth by Niraj Kapur