296 - Mastering Influencer Marketing with JoAnn Emale

If you’ve listened to the show for the past several months you’ve probably heard interviews with some of the Salesforce Influencers that I was privileged to meet this year. Today, I’m bringing you the woman who was really the wizard behind that program, and who I got to know this year as the Director of the Salesforce Influencers program. She has since moved on to other amazing initiatives which you’ll hear about today, but I was so blessed to get to know her in the time we worked together and am so excited to bring her to you for this amazing conversation.   JoAnn Emale is the inventor of Maskee, a patent pending, trademarked beauty device that prevents makeup from getting on your clothes when changing. Entrepreneurship, experiential marketing, business operations, and promotional marketing are her specialties and have been the backdrop of her career. In our conversation today, JoAnn covers a lot of diverse territory, her entrepreneurial journey, and how influencer marketing strategies are a big part of how she is growing Maskee.   Show Notes: [3:30] - JoAnn begins to share her backstory, her speciality in brand operations, and her experience in beauty pageants that inspired Maskee. [5:44] - Maskee is uniquely designed and eco-friendly. [7:23] - The development phase of Maskee took a long time and waiting through it created the time for JoAnn to feel a lot of doubt. [8:53] - Ultimately, JoAnn realized she had a great idea and knew there was a need for the product. She also created job opportunities. [11:09] - Be careful who you get feedback and advice from. [12:45] - You can lean on other people for guidance. There are so many things to consider when building a brand. [15:54] - The number one thing to remember is that influencers rule the world right now. Social media apps like TikTok are bringing in the new generation of buyers. [18:06] - Influencer marketing recognizes the demographic and is very strategic in how they are approached. [19:50] - The beauty of this type of marketing is that there are so many different ways to do it. [21:14] - Influencer marketing isn’t about how it starts. It’s how it perpetuates. [22:46] - Influencers know their worth now more than ever.  [23:37] - Learn the demographic of an influencer, learn how they communicate, and build some sort of trade off. [26:41] - Approaching influencers is similar to any type of sales communication. [28:03] - You can’t get caught up in how many followers someone has. It’s all about engagement. [31:37] - Trust the process and be patient. Surround yourself with people who are like minded. [32:39] - You are always a student. There is always something to learn   Connect with JoAnn Emale: Maskee Website Instagram   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page