294 - How to Create Win Win Business Partnerships with Laura Meyer

I’m so excited to bring you one of the very few repeat guests I’ve had on the show today, Laura Mayer. Laura was on the podcast about 2 years ago in Episode 78 when she talked about her courageous decision to closer her traditional business without any idea of what she was going to do next, and has spent the past several years leveraging her network and key relationships to explode her brand as a true expert in her space, develop a wildly successful growth marketing and connection business and is now the author of a brand new book Win Win: How to Create Mutually Beneficial Relationships that Grow Your Business.  Laura Meyer is growth marketing consultant and powerhouse connector - as a serial entrepreneur who has scaled multiple six- and seven figure online and offline companies over the last twenty years, Laura knows first-hand the power of relationships and their importance to business growth. Several years ago after making the hard decision to close her traditional business, without having any idea what she was going to do next. Because of that network and the relationships she had built, she was able to re-emerge as an expert of experts, a strategic marketing consultant and fractional chief marketing officer to some of the country’s top influencers. In addition, she co-founded the Advance Women’s Expert Network with Kelly Roach, helping hundreds of women all over the world develop powerful expert brands through community, connection and co-collaboration with others who share in their same values and spirit.   Show Notes: [2:56] - Laura made the decision to walk away from an incredibly successful photography business and franchise to start over. [4:59] - After a while in this business, Laura’s intuition was that this wasn’t right for her anymore. [7:30] - Sometimes we feel like we have to be cheesy and spammy, but to grow and scale a business, it isn’t necessary. [8:43] - One of the hardest decisions to make is to stick it out or walk away. [10:31] - Ask yourself what a 5-year or 10-year version of you would think about these decisions. [12:24] - Genuine relationships are now what makes the difference, when in previous years, it was very much a click-and-go process. [14:18] - For a lot of people, we think we can develop a relationship to have an immediate return. [16:04] - In a lot of ways, we are experiencing a credibility crisis. [17:16] - Benevolence is when you want what is best for the person in front of you whether it benefits you or not and it is the unsung hero of credibility. [20:01] - People can tell when you are just searching for them to benefit you. [22:19] - It is definitely a long game, but it is true that real relationships work. [24:16] - What are some of the mistakes Laura sees with relationship building? [26:10] - Having a small audience is not necessarily a bad thing. [28:24] - Everyone wants to be partnering with the bigger person but being someone’s biggest and loudest fan benefits everyone. [32:19] - Everyone is unique. No one has the same voice and story as you.   Connect with Laura Meyer: Create Your Win Win Win Win: How to Create Mutually Beneficial Relationships that Grow Your Business Instagram