292 - Branding Essentials for 2023 with Nadine Hanafi, Founder of Digital Brand Kit

My guest today is one of the most talented individuals I’ve ever met when it comes to branding and visual design. I met Nadine Hanafi years ago when we were both partnered with the same company, and at the time I was in that frustrating place many of you may be able to relate to where you know you have an incredible product or service, but you don’t feel like your brand accurately represents it and so you’re almost embarrassed to go out and do presentations or share your brand materials because you know they’re not doing you any favors. After I met Nadine I got introduced to this most incredible product she had created called Digital Brand Kit, which is an incredible plug and play system for female entrepreneurs to create gorgeous visual brand assets for a fraction of the cost of what they would pay a design firm, and look great doing it. Nadine Hanafi is the founder of an award-winning design firm called We Are Visual, author of an internationally recognized book and training program called Slide Therapy and the creator of the most epic branding system on the internet called Digital Brand Kit. She is a certified branding expert, Fortune 100 design consultant and professional cheerleader for women with big dreams. Nadine has over a decade of experience working with c-suite execs at companies like Disney and Verizon and bestselling authors like Lori Harder and Sarah Knight helping them share their messages through inspired visual stories and head-turning visual branding. Show Notes: [3:51] - Nadine shares the things that fell into place that led her to create Digital Brand Kit. [5:27] - She discovered that using complicated programs like Photoshop was not for her and even with her background, she knew she didn’t want to waste time learning them. [7:20] - Her niche originally was working primarily with speakers and creating artistic PowerPoint presentations for them. [9:38] - The most common mistake Nadine sees entrepreneurs do is spending tons of money right away on branding. [11:08] - In the beginning, your brand should be fluid until you find your niche and who the ideal client is that is attracted to your brand. [12:23] - DIY isn’t always a bad idea, but piecemealing everything together does not make a cohesive brand. [14:06] - Be proactive and make a list of every single asset your business will need. [16:25] - It is your responsibility to give creative direction to junior designers. [18:43] - When determining your brand design, find colors first. [20:25] - Nadine is launching a new workshop and offers services to help you determine the colors that are a match for your brand. [22:55] - Colors make a huge impact on your brand and having the clarity of what is congruent with your brand and who you want to attract is crucial. [24:15] - Colors invoke a lot of emotions, so it’s important for your audience to connect with them the right way. [26:11] - Digital Brand Kit is the first of its kind, turnkey branding system solution that is made for personal brands and women entrepreneurs. [27:29] - Nadine lists all the things included in the Digital Brand Kit, including podcast elements and social media posts. [29:06] - The brand elements are all provided in PowerPoint so they are user friendly. [31:40] - Go to DigitalBrandKit.com/Elyse and use the code Elyse10 to get 10% off. Connect with Nadine: We Are Visual Website Digital Brand Kit Nadine Hanalfi Website