188 - Leveraging Adversity to Build a Superstar Brand with Jenna Faggart

My guest today is so inspirational, and also very likely someone you may know if you are at all on TikTok or a fan of the show Dancing with Myself.  Jenna Faggart is a boutique owner of 3 Jems Boutique, a part time TikToker where she shares positive and inspirational videos of her life, her family with 3 adorable little boys, and most recently is a contestant on the NBC show “Dancing with Myself”.   She’s a true example of pivoting in times of challenge, and using adversity to turn into an advantage. We were all hit pretty hard by the pandemic and when Jenna’s boutique had to close their doors, she and her sisters were faced with the challenge of pivoting to online sales. The results of taking failure out of the equation has resulted in unbelievable success, connections, and a lot of fun.   Show Notes: [2:27] - Jenna shares how she became a contestant on Dancing with Myself because of TikTok. [4:49] - Stepping up to new levels of visibility is constant. [6:37] - It’s not a matter of if, it’s a matter of when. [7:47] - Jenna and her sisters opened two boutiques a couple of years before the pandemic. [9:04] - When the boutique store-fronts had to close their doors, they had to pivot online. [10:10] - Jenna describes the stress and emotions around closing their doors. [12:33] - Sales online were very low. Jenna and her sisters went to social media. [14:10] - When you have a small business, you feel like you have to keep up with all forms of social media all the time. But Jenna felt that TikTok was the best one for her. [15:46] - It had never crossed her mind that the boutique’s reach could be global until she saw it happening on TikTok. [17:36] - They’ve always had Instagram and Facebook, but TikTok was a much different type of social media platform. [19:10] - If you take failure out of the equation, you will find a way to succeed. [20:32] - Stop focusing on the product itself. You are what make your business special. [21:47] - Social media for Jenna has been fun and entertaining. [23:13] - Take the social media platform and make it work for you, consistently. [24:22] - There are some posts that are planned, but for the most part, Jenna uses TikTok spontaneously. [25:49] - Perfect doesn’t work. You will constantly learn what works and what doesn’t work. [26:41] - Collaboration is not only beneficial but it is so fun. [27:06] - You will never know the trends until they start to happen. Take everything as it comes. Don’t fight against it. [28:17] - Smile and dance through the chaos. [29:18] - What would Jenna say to herself if she could go back in time?   Connect with Jenna: Instagram  |  Facebook  |  TikTok 3 Jems Boutique   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page