Stop focusing on keyword research - with Eli Schwartz

Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Is keyword research not as effective anymore?How do you discover what the user wants by asking them in a formal survey?What does the survey look like?How many people do you need to take part?How do you know that your survey participants reflect your target market?