Create something of value that your competitors can't replicate - with Barry Adams, Polemic Digital

Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions that David asks in this episode include:What would be some examples of things that a competitor can’t replicate?What brands are doing this really well?How does this provide SEO value?How do you determine the item of value that you should create?How do you measure success?