STC071 Top three mistakes people make in business proposals for corporate companies

Selling to corporate clients can feel like navigating a maze—and sales proposals are often where things go wrong. Even skilled professionals with strong business development experience miss out on contracts, not because their solution wasn’t great, but because their proposal didn’t do its job. We’re diving into something every B2B sales pro has to master: writing proposals that actually convert. Because let’s face it—too many talented consultants and service providers are losing deals not due to lack of value, but because their proposals aren’t helping clients say yes. So today, I’m breaking down the top 3 proposal mistakes I see all the time and giving you the fixes to start closing more corporate deals with confidence and clarity.   🔍 What’s Inside This Episode: Why your proposal should never be where the sale happens The #1 proposal format corporate stakeholders hate (and what to use instead) The language shift that makes your solution crystal-clear—even to people who weren’t on the call Why setting boundaries in your proposal are non-negotiable if you want to get paid on time   Mistake #1: Using Slide Decks Instead of Documents Slide decks might look sleek, but corporate stakeholders find them clunky and hard to use. They’re difficult to print, often blocked by company firewalls, and focus more on visuals than content clarity. This puts slides at odds with an optimized B2B sales strategy, where clarity trumps design. If your proposal is built in PowerPoint or Keynote, you’re likely spending more time tweaking layouts than actually demonstrating value. A clean, text-based PDF or Word doc is a better tool to sell to corporate clients, helping you clearly present scope, pricing, deliverables, and timelines—essential for an effective corporate sales process.   Mistake #2: Failing to Reinforce the Problem and Transformation Too many proposals skip over the “why.” If your client proposals don’t restate the problem or highlight the transformation, you’re missing a key opportunity to connect. Often, the person approving the budget hasn’t even spoken to you—so they need context. Use straightforward, results-driven language. Show how your offer directly addresses the challenges discussed in your sales conversation. A proposal should be a strong follow-up to the business development work you’ve already done—not a weak recap.   Mistake #3: Skipping Practical Boundaries Even strong proposals can fall apart without clear logistics. If you’re not stating your payment terms, availability, or project limitations, expect confusion later—and potentially awkward conversations about scope or money. Every winning proposal should clarify: Payment structure (e.g., 50% upfront, 50% on delivery) Proposal validity (how long the quote stands) Included services (number of calls, training participants, support access) Contingencies for rescheduling or delays Setting expectations in your proposal isn't just about protecting you—it creates transparency for both parties and strengthens the client relationship.   The Bottom Line Great sales proposals aren’t about flashy formatting or clever phrasing. They’re about clarity, confidence, and practical details. When you focus on real outcomes, write for clarity, and include clear proposal boundaries, you'll not only impress corporate stakeholders—you’ll also close deals faster and more consistently.   Key Resources Mentioned in this Episode:   Join The C Suite ® now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here to join the waitlist now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Converting Corporates Bundle: If you’re looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You’ll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations!    Book an exploratory chat with me! I’m offering exploratory sessions with me so that you can ask any questions you have about The C Suite ® and how it can benefit your business. These opportunities are incredibly limited - so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite ® could support your goals, schedule your call today.   Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.  Click here if you would like to listen to my recent TEDx talk.