STC054 How to build your best B2B sales process in twelve months with Ashanti Bentil Dhue
Have you been thinking about what it really takes to revamp your entire B2B sales process? Perhaps you’re new to selling to corporate organisations and want to understand how long it really takes to get fully booked? Or maybe you’ve been selling your services to corporate clients for a while but are stuck in feast or famine… and you’re ready to create a sales process that works for you? We’ve got a treat in store with this episode - as we’re bringing the fabulous Ashanti Bentil-Dhue onto the podcast to talk about her journey from burning down her B2C business… and building up her B2B sales process, becoming fully booked and setting a new standard for DEI practitioners around the globe. In this episode, we’ll be discussing; How Ashanti discovered the B2B sales world (and the Selling to Corporate ® podcast!) (00:19) Why allyship and creating inclusive teams is a challenging topic in the current landscape (03:07) How cancel culture is changing the conversation for DEI professionals (and what that means for sales) (04:07) How templates have helped Ashanti navigate challenging sales processes (08:53) Why B2B sales requires a ‘different way of thinking’ (11:06) Articulating the transformation; how Ashanti was able to restart her consulting business and generate clients quickly (13:55) Why ‘getting a website’ isn’t the answer to attracting and signing corporate clients. (15:21) Learning how to talk transparently about money (and the benefits of having a supportive community to discuss sales revenue with) 17:58 How Ashanti feels that The C Suite ® changed her sales process and her core breakthrough B2B sales moments (21:04) The key changes Ashanti made to her proposals to make them more compelling - and land more corporate clients. (23:59) Prioritising diversity and inclusion; making it a ‘business critical’ matter that organisations must invest in. (26:20) Taking a look at the bigger picture and understanding the greater impact you make when selling to corporate organisations. (30:11) Why companies need to avoid celebrity influencer campaigns and focus on qualified, external suppliers to deliver transformational work. (34:58) Key Resources Mentioned in this Episode: If you’d like to connect with Ashanti on LinkedIn, just click here: https://www.linkedin.com/in/ashantibd/ Get on the waitlist to join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here to join the waitlist now: https://bit.ly/join-the-c-suite Converting Corporates Bundle: If you’re looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You’ll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations! http://bit.ly/convertingcorporatesbundle How to leave a review – http://bit.ly/howtoreviewmypodcast Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now:https://bit.ly/corporateexploratorysession Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects:https://bit.ly/top-5-business-development-questions