Building Backlinks To Your Off Amazon Store

Joining me on today's roundtable is Mark Johnstone, Britt Klontz and Lexi Mills. We look at what does link building mean in 2021, particularly for e-commerce websites? Where should an e-commerce website focus their efforts with links and content? What is Google looking for when it comes to links as a signal in the algorithm? What tools can website owners use to quickly gauge where gaps and opportunities may lie?