Ep 611: What Happens If TikTok Goes Away? with Jordan West

Send us a text TikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands and creators needing to reposition their strategies across alternative platforms such as Instagram Reels, YouTube Shorts, and emerging options like Snapchat and Lemonade. In this episode, Jordan West gets into a pressin...