Ep 531: Jordan's Strange Test - It Might Just Work...

Testing new strategies, even if they don't yield immediate success, provides valuable insights for future growth.In this episode, Jordan West shares the results of a recent experiment with a free plus shipping offer for one of their brands, Little and Lively. Join us as we delve into the details of this campaign and uncover the surprising findings. From customer acquisition costs to average order values, hear about the successes and challenges faced during this compelling experiment. Stay tuned as Jordan reveals the next steps in their strategy, from email win-back series to utilizing Instagram DM funnels. Listen and learn in this episode!Key takeaways from this episode:Testing new offers and marketing experiments is essential for learning and growth in ecommerce.It's important to analyze various metrics, such as attribution models and customer behavior, to understand the full impact of promotional offers.Experimenting with Instagram DM funnels and leveraging chatbots for customer engagement can be an effective way to attract and retain customers, especially in specific demographic segments.Keeping track of financial performance through cash flow and profit and loss statements is crucial for evaluating the impact of promotional campaigns on overall business profitability.The value of taking action, testing new ideas, and being open to learning from both successes and failures in ecommerce marketing.Recommended Tools/App:Lifetimely: https://www.lifetimely.io/Liverecover: https://liverecover.com/In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Om Podcasten

TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.