Ep 523: Shopify's Winter Update 2024 with Jordan West

Shopify's Winter release major enhancements to improve the customer experience. From enhanced product merchandising to an updated rich category attributes API, these updates are set to revolutionize the way you do business on Shopify.In this episode, Jordan West dives into the latest winter update from Shopify, uncovering the top 10 takeaways that will directly impact merchants. From enhanced product merchandising to AI-powered semantic search, Jordan explores how these updates will revolutionize the customer experience and simplify inventory management. Get ready to learn how these changes can benefit your e-commerce business and stay tuned for valuable insights on leveraging Shopify's new features.Listen and learn in this episode!Key takeaways from this episode:Enhanced product merchandising for improved customer experience.Combined listings app for simplifying inventory management.Rich Category attributes update to support 2,000 variants.Introduction of semantic search for AI-powered search functionality.Enhanced Shopify subscriptions app for streamlined subscription-based business models.Increased limit for bundling products, now allowing bundles of up to 30 products.Update to draft orders with discounts and meta fields involved.Introduction of new discount types, such as free shipping.Recommended link:https://www.shopify.com/editions/winter2024Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Om Podcasten

TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.