Ep 518: Is M and A Dead For Ecommerce Brands? With Ben Leonard, Quit Stalling and Build Your Brand

Let's explore the future of direct-to-consumer (DTC) businesses, expressing optimism and stressing the significance of building a brand rather than just selling products online. In this episode, Jordan West and  Ben Leonard, delves into the difference between businesses with strong customer experience and those without, emphasizing the value of building an ecommerce brand over just an ecommerce business. They weigh in on the economic situation, offering optimistic viewpoints and discussing potential opportunities in the M&A market. Listen and learn in this episode!Key takeaways from this episode:The threat of Amazon creating knockoff versions of products, leading to the downfall of original businesses, and the difficulty of competing with Amazon.Building a sustainable business with a loyal customer base for long-term success and business sustainability, and finding potential opportunities in the M&A market.The economic situation and potential growth in 2024, the challenges faced by agencies during tough times, and the importance of persistence and focusing on future growth.The challenges and successes in the E-commerce industry, particularly related to mergers and acquisitions, with a focus on not just financial aspects but also the value of brand and nimble business strategies.Recommended Book:Quit Stalling and Build Your Brand: www.quitstallingbook.com/jordanToday’s Guest:Ben Leonard, Author of Quit Stalling and Build Your Brand, is a UK-based entrepreneur who made the switch from the oil industry to e-commerce in 2016. With a background in mergers and acquisitions, Ben now helps others in the e-commerce industry navigate their own business ventures. Based in northeast Scotland, Ben continues to be a leader in the e-commerce world.Connect and learn more about Ben:LinkedIn: https://www.linkedin.com/in/benjleonard/Website: https://quitstallingbook.com/jordanGrowth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Om Podcasten

TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.