Ep 427: Focusing on the Right Problems for Growth and The 5 Pillars Of Retail Success With Salena Knight

Your company might have different departments, but you always have your shared vision and goals in mind. When one part of your business is weak, the whole team should collaborate and focus on improving it. That is when you see growth and success.In this episode, Jordan West and Salena Knight talk about the strategies to make money in 2023. Salena also shares the 5 Pillars of Retail Success and what happens when you are weak in one of these pillars.Listen and learn in this episode!Key takeaways from this episode:You don’t have to do what others are doing to make a presence on social media. Do what you do best and what you are good at.Some content is just for engagement and not for product selling.The Five Pillars of Retail Success: Money, Sales, Customers, Marketing, and Impact.Even if you have a retail or an eCommerce store, you should still have a brand because a brand is what sells. It’s not the products that sell.At any one time, one of these pillars is weak.When the whole team works together on the same pillar, that’s when you see massive growth.Don’t forget to also prepare for the best-case scenario that can happen in your business.Good customers don’t want discounts because they don’t find the same value in those discounted products.When you give a buy 1 get 1 free offer, your best customers think that they are getting something.Focus on the pillar that you are most weak at.Today’s GuestSalena Knight is a former multi-store retailer with over a decade of industry experience as a digital marketer and retail strategist. Connect and learn more about Salena Knight here:Podcast: https://salenaknight.com/podcast-2/Website: https://salenaknight.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!