Ep 420: What To Watch Out For in 2023 With Jordan West

E-commerce is still growing massively, but in 2023, shopping has returned to real life, and brands should watch out for the coming trends that are going to be opportunities for them to continue to grow.In this episode, Jordan West talks about two of the trends that you'll be seeing a lot more of in 2023 for eCommerce brands.Listen and learn in this episode!Key takeaways from this episode:1. OmnichannelAs shopping returns in real life, 2023 is going to be the time when brands have to optimize for going omnichannel. This starts with your unit economics. 75% of buyers use multiple channels before purchasing.You’ve got to be everywhere that your customer is.If you are doing 7 figures, this is not an option.You need to be set up fulfillment-wise to do this.2. Mobile Shopping Make sure that you are set up for the mobile experience. Design mobile first.Make sure that your site speed is up to snuff.This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!