Ep 418: Can You Trust Snapchat Attribution? With Jordan West

Snapchat had about 347M daily active users worldwide, most of which are Millennials and Gen Zs. So, are Snapchat ads dead or are they just getting started?In this episode, Jordan West talks about why you should be spending on Snapchat or at least testing it out for your brands. He shares the opportunities and strategies that Snapchat offers to target customers. Listen and learn in this episode!Key takeaways from this episode:Meta gave a ton of businesses $15,000 ad credits. Snapchat didn't do that but CPMs over Black Friday was about $2.50.Snapchat is very top-of-the-funnel, but there’s a ton of potential to start conversions with your potential customers there.Like Instagram and TikTok, Snapchat’s the favorite platform for Gen Zs and Millennials. Millennials are the ones who have money and are spending it.Snapchat Ads are either images or full-screen vertical videos. Everything needs to be vertical. Similar to IG stories, they appear in between organic Snapchat content. If you have ever done IG Story Ads, that’s essentially what Snapchat Ads are. 48% of US users, ages 15-25, have used Snapchat in the last few years. There’s a massive opportunity with Snapchat to take advantage of these low CPMs and great audiences that have money to spend.If you’re okay spending money on Facebook, IG stories, and reels, you should be okay spending money on Snapchat or at least testing it out for your brand.Snapchat gives you lots of opportunities to target customers. It is a proven eCommerce channel.Adding more budget daily doesn't necessarily scale your campaigns in the same sort of way that scaling horizontally with new offers and new audiences do. Your site needs to be fast. If you’re sending people straight to your website, that website should better be fast. If it's not, you aren't going to see the results that you want. People on Snapchat are constantly swiping and looking for the next video. If they have to wait for more than a second and a half, they’re gone. Different kinds of Snapchat ads:Product Catalog Ads - This is a feed for your product. Once you upload your feed and create a catalog, Snapchat will automatically create product ads in your chosen format.Single-image or Video Ads - these are full-screen video ads that can be used for different objectives. They cover the entire screen so they’re really good to draw the user’s attention.Collection Ads - you can have your landing page exist on Snapchat. If you have the option of testing shopping ads right in the platform, do it. Filter Ads - these ads target audiences within a specific location. You can also create an audience for your filter ads based on interests, age, and gender. You need to weigh your results from Snapchat both on the Snapchat platform and an attribution tool like Triple Whale.In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Om Podcasten

TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.