Ep 412: Brand Community Building And the Power of Authenticity With Sean Huntington

It is natural for people to want to connect with others, especially with those with the same kind of interests. They want to create experiences with each other. This is where a strong community starts.In this episode, Sean Huntington talks about how he built a community. He and Jordan have exchanges about the influence of building a community and a brand.Listen and learn in this episode!Key takeaways from this episode:People want to connect. We want to create experiences and have a sense of belonging. Community is the collision of both of those.Seeing the commonalities between these people will help you focus on what your brand is about.Get inside the minds of your target customers and audiences and analyze what motivates them.Facilitate the interaction between community members. Think about the individual first and how to create one-on-one relationships. Valuing that one person will ripple out and compound over time.Listen and look at feedback.  Community is not an email list.  An audience does not equal community.A community is a group of people talking to each other without you there.If a community talks badly about you, listen to that feedback.You want people either raving or complaining about your brand because that means that they care. You cannot build a long-term brand without revenue. All of that will be easier if you have a solid brand and a solid brand strategy.Community and brand are becoming synonymous.NFTs are dead in the sense that over the very short term, the word NFT is going to disappear and it’s going to reemerge as loyalty, digital memberships, digital assets, and digital collectibles. Take the time to be very clear on what it is that you want to accomplish.Today’s GuestSean Huntington is the founder of HoneyHaus and Keep Nature Wild. He is an expert in understanding people, connecting them, and building a strong organic community.Connect and learn more about Sean Huntington here:LinkedIn:https://www.linkedin.com/in/seanhuntington/Podcast: Build Stuff. Be Kind https://www.audible.co.uk/pd/Build-Stuff-Be-Kind-Podcast/B0BDZZ7TYVThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!