Ep 411: Chat GPT - How AI Is Changing the World of Ecommerce

AI technology is becoming smarter as time passes and it’s happening incredibly fast. Knowing how to utilize these technologies to complement our marketing and copywriting skills will give us far superior output in terms of quality and efficiency - for those of us willing to adapt to this new technology, we have nowhere to go but up.In this episode, Jordan West talks about Open AI, Chat GPT, DALL-E, and more AI products that technology is bringing to marketers and the world of eCommerce. He discusses what these mean for businesses and the world in general.Listen and learn in this episode!Key takeaways from this episode:Chat GPT is an interesting program that allows you to ask AI to do any writing task you need.While AI technology can automate certain tasks and make writing more efficient, it’s unlikely to fully replace human copywriters, at least for now. Instead, AI technology can assist copywriters by radically improving output.AI technology doesn’t have that human touch of creativity and strategy yet.DALL-E creates artwork that has never been created ever before when given a prompt.You still need to know what your audience wants. Knowing your audience through real human conversations is way more important than ever before.Focus on strategy and what makes your brand unique.Knowing how to use and harness these technologies will be what the next 10 years look like. Knowing how to play with these technologies and not allowing them to completely overtake the value that you bring to the table will be invaluable in the future. Focus on human interactions.Go to Open AI and start playing around with it. Ask tough questions.This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!