Ep 409: From Tik Tok Bootstrapping to Raising A Series A With Erica Rankin, Bro Dough

It’s always amazing to see people bootstrap into something much bigger. To grow a company using limited resources takes a lot of creativity and determination. There’s a lot to learn from this kind of journey.In this episode, Erica Rankin from Bro Dough talks about what it’s like to bootstrap a business to a level where you’re talking to investors. She shares what's working for her in marketing and the biggest mistakes she's made this year.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEBootstrapped companies understand how to and not to spend money.When you look back at the time when you were bootstrapping, you’ll realize that it was an important time for you to learn.Putting it all out there and being consistent is the secret when you’re using social media platforms.When you go online, see all the shiny stuff, and you’re not achieving the same level of success, it can be hard and very discouraging.Experiences are so valuable when people are willing to share them.Show up and build a community. The journey gets people on board and turns followers into fans and almost friends.Being on TikTok is all about getting exposure, building the story, and doing what your competitors aren’t. It’s putting in the effort and compounding the interest. You’re not going to see the ROI right away, but it will come. Do not make decisions too quickly. Do tons of research, figure things out, and reach out to advisers.Being scrappy and not spending tons of money where you don’t need to is the secret to successful bootstrapping.Automate, delegate, lay out your business, and put things where they should be.Recommended Tool:HootSuite https://www.hootsuite.com Shield https://www.shieldapp.ai Recommended Podcast:The Ed Mylett ShowApple Podcast: https://podcasts.apple.com/ph/podcast/the-ed-mylett-show/id1181233130Spotify: https://open.spotify.com/show/19TdDBlFkqh7uevYO0jFSW Today’s Guest:Erica Rankin is the founder and CEO of Bro Dough, a cookie dough company that provides a healthier way to indulge in this childhood treat. Connect and learn more about Erica and Bro Dough here: LinkedIn:https://www.linkedin.com/in/ericabrodough/?originalSubdomain=ca Instagram: https://www.instagram.com/brodoughcanada/?hl=en TikTok: https://www.tiktok.com/@brodoughcanada?lang=en This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Om Podcasten

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!