Ep 247: Predicting and Preventing Abandoned Carts With Jon Tucker, Helpflow

Abandoned carts mean lost sales. No one wants that. Did you know that there’s a way to prevent that and, more amazingly, to predict when a customer is going to abandon their cart?In this episode, Jon Tucker, CEO at Helpflow, divulges the amazing strategies that his company uses to predict and prevent store cart abandonment. He talks about how his software observes patterns and strategically partners potential abandoners up with live chat agents to increase conversions instead of losing the customer. This is a mind-blowing episode, so be ready!KEY TAKEAWAYS FROM THIS EPISODEAttribution is tough, but chat is harder. It’s more complicated than other channels.Focus on live chats as a sales channel.Helpflow predicts if somebody's going to abandon their cart based on their patterns throughout the site and engages with them through a live chat before they abandon. A chat invite bubble should be low-pressure, informal, and have perfect timing. Focus on helping the customer instead of pushing marketing.People abandon because of questions they have. There’s something that holds them back or confuses them.Send an SMS or E-mail that would generate another engagement after a customer abandons a purchase. Ask if they have questions.Poor chat experiences will cause the conversion rate to go down. Response time matters a lot.Every business is complex. You should have your processes dialed in.Today’s Guest:Jon Tucker is the CEO at HelpFlow.HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery e-mails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Connect and learn more about Jon and HelpFlow here:Website: HelpFlow.comLinkedin: https://www.linkedin.com/in/jontuckerusa/Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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