Ep 242: How to Diagnose Poor Performing Ads With Jordan West

If your cost per click is high, you have a problem with your ads. But how can you solve it if you don’t know where to look?In this episode, Jordan West talks about diagnosing and looking for problems in your poor-performing ads. Tune in to this short but packed episode, and let’s start increasing that ROAS!KEY TAKEAWAYS FROM THIS EPISODEBefore Return of Ad Spend (ROAS), there are a lot of steps that lead up to a purchase. Once you learn the fundamentals, it doesn’t matter what platform it is on.If the cost per click is incredibly high, you have an ad problem.The offer is not a discount. It is what problem your product is solving, and how your product can make someone's day better. Have an attention-grabbing headline.Your image is the most important part. It has to be high contrast and attention-grabbing.Make sure people go to the right landing page.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Om Podcasten

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!