Ep 238: How to Scale Past Your Plateau With Sue Monhait, Gift Biz Unwrapped

Are you stuck wondering why your product is not selling? Maybe it’s not your product, but the activities that you are doing that are not working.In this episode, Sue Monhait, CEO and Podcast Host of Gift Biz Unwrapped, unwraps the mistakes that business people often make when they don’t get the result they want from their business. She shares about the activities that should be focused on to spur the growth of a plateauing business.KEY TAKEAWAYS FROM THIS EPISODEAs much as you like face-to-face, you need to have an online component.If you have your sales channels in place, you only need to increase and decrease the levelers based on what’s working. Increase and decrease the intensity according to the situation and the time of year.One mistake that people often make when their business is plateauing is continuing to make more new products. You want to be known for your product and get traction for that product.People tend to do things that they are more comfortable with, like making another product rather than learning something more effective, like marketing.Focus more on sales-generating tasks rather than resorting to more comfortable activities like making products.Partnerships should be bringing people together to make the whole thing greater.If a product is not selling, it’s time to observe why. Observing, asking, and listening to people about your product can lead you to how it will sell.Listen to your customers and find out what they want.Recommended App: Brain Tosshttps://braintoss.comTODAY’S GUESTSue Monhait is the Founder and Podcast Host of Gift Biz Unwrapped.Gift Biz Unwrapped is a podcast that gives valuable insight into the gifting industry. Whether you own a brick & mortar shop, sell online, or are just starting, you'll discover new possibilities to gain traction and grow your business.Connect and learn more about Sue and her business here: LinkedIn: https://www.linkedin.com/in/suemonhait/Website: http://giftbizunwrapped.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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