Ep 233: E-Commerce Meets The CPG World, A Double Episode With the CPG Guys Podcast

Twice the value, twice the fun!In this back-to-back episode, Jordan chats with the CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond, the CPG guys, as a guest in their podcast. Following that, they shift positions with the CPG team on the hot seat for this special episode. Jordan talks about the shift in the eCommerce world in customer acquisition, and the CPG guys talk about diving into the physical store space for maximum scalability of businesses. Listen up!KEY TAKEAWAYS FROM THIS EPISODEAds cannot only be the drivers of a business. Shift from being ad-driven to community-driven.Selling in wholesale or retail is another marketing channel for your business if you are in eCommerce.Your business should have a margin to get into wholesale. If not, get a new product or product line to give you that margin.Most sales are still happening in the physical world, even in pandemic times. You need that to scale.Facebook doesn’t allow for the kind of robust attribution that so many mechanisms, particularly digital media, allow.Facebook is still highly in demand, but Google gets you much closer to the attribution model retail media provides.QR codes are transforming the ability of brands, in whatever form, to communicate in both directions.The CPG brands can be very slow to react, and they have a very structured budgetary process, and it’s going to be challenging for them to catch up. The brands that do catch up are going to be the ones to succeed. The ones that don’t will soon start to see their brick-and-mortar shares fall.Consumers are going to start losing their trust in the traditional brands that they’ve been used to. It’s bad for the brand, but it’s bad for the consumers as well.The skills required in succeeding in digital is somewhat evolved and different from winning in a store model.Everyone in CPG should start becoming proficient in CPC (cost per click) and ROAS (return on ad spend).To scale effectively, understand that you need to have all the elements of the experience to give your consumers the confidence to make purchase decisions. TODAY’S GUESTCPG Guys Podcast is a podcast & knowledge share community dedicated to consumer engagement in-store, online, and all in between. CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explores how brands and retailers engage with consumers in-store, online, and everywhere in between.Connect and learn more about the CPG guys here: Website: cpgguys.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!