Second Life

Who What Wear with Hillary Kerr: Fashion Designer Thakoon Panichgul's Pivot to Direct-to-Consumer Business

von Second Life | Vom 2022-06-29

Fashion designer Thakoon Panichgul became an industry darling when he was one of three recipients of the prestigious CFDA/Vogue Fashion Fund in 2006. More than a decade has passed since, and the Thai American designer is ushering his namesake brand into a new era with the same clean construction—this time with a direct-to-consumer business model. On this episode, Panichgul shares how he’s adapting to a changing fashion landscape and what he’s learned along the way.

Om Podcasten

Join our host, Who What Wear co-founder Hillary Kerr, as she chronicles the career changes that can come at any age in our podcast, Second Life.