Second Life

Deepica Mutyala: Live Tinted Founder and CEO

von Second Life | Vom 2022-06-27

Deepica Mutyala knew she wanted to start a beauty brand at 16 years old. After a viral video gave her the opportunity, she went on to do just that. Mutyala is the founder and CEO of Live Tinted, a makeup company on a mission to champion beauty for all skin tones. Her products work on addressing skin concerns such as hyperpigmentation and dark spots, with a focus on making products for all shades. The brand is also known for its best-selling Huestick, which is an eye, lip, and cheek product that balances skin tone. At one point, it had a 10,000-person waiting list. Before founding Live Tinted, Mutyala worked at Victoria’s Secret as an inventory analyst and Birchbox, where she managed brand development and strategy. On this episode, hear how Mutyala treated every day like business school and then took advantage of a unique opportunity to fulfill a childhood dream.

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