EP. 81 - Leveraging LinkedIn Ads and New Ad Formats with AJ Wilcox | Scrappy Playbooks

In this episode of "Scrappy ABM," host Mason Cosby is joined by AJ Wilcox, CEO of B2Linked, to discuss how to use LinkedIn ads for an account-based marketing program and generate tangible results.=====================================================Best Moments:(08:52) The power of Thought Leader Ads, which drive 10-15x higher engagement than regular company ads(11:13) Using document ads with a "highlight reel" approach, treating them like carousels, to drive engagement(15:54) LinkedIn's Conversions API and Revenue Attribution Report for closed-loop attribution(18:53) Starting an ABM program on LinkedIn with a budget as low as $1,000 per month for a small audience(20:13) The use of LinkedIn's Predictive Audiences and targeting by job function and seniority for better reach(22:07) Potential roadblocks, such as accessing company lists and integrating with CRMs like HubSpot(23:45) Upcoming beta allowing sales teams to feed their tagged prospects directly into LinkedIn ads=====================================================Guest Bio:AJ Wilcox is the CEO of B2Linked, a LinkedIn ads agency. He has over a decade of experience running LinkedIn ads, having spent over $150 million on the platform. AJ is an expert in leveraging LinkedIn for account-based marketing and helps brands achieve tangible results through targeted advertising.