EP. 34 - Account-Based Approach to LinkedIn Organic with Judd Borakove from Red Monkey Consulting | Scrappy Playbooks

In this episode of Scrappy ABM, hosts Mason Crosby and Judd Borakove discuss strategies for taking an account-based approach to LinkedIn's organic platform. They outline how to leverage LinkedIn to build relationships and generate pipeline by creating targeted content, optimizing profiles, and strategically connecting with key accounts.Key Discussion Points:-Leveraging larger accounts and influencers to expose yourself to wider audiences(00:07:43)- Technology recommendations (00:10:45)- Creating Content on LinkedIn (00:15:46)- Organic Approach to Account-Based Marketing on LinkedIn, creating relevant content, and engaging with prospects (00:22:42)