EP. 27 - [2024 Predictions] B2B & ABM Trends l Recorded by Tom Maciejewski on B2B Trends

Part of #B2Bgrowtrends content series, where Tom engages with marketing and sales leaders from B2B service companies, he interviews founder of Scrappy ABM, Mason Cosby.Mason discusses the trends he is seeing in B2B growth. Tune in to hear how he is noticing that many companies bought ABM tools planning to eventually learn how to use them, but many of them never did.Mason provides insight on how you, too, can do ABM marketing without spending a ton of money! Give it a listen!