005: Shopping at the Edge and the New eCommerce Imperative with VP and GM of Retail at Salesforce Rob Garf
Where do brands have to evolve to meet customer expectations? In this conversation with Rob Garf, we discuss the possibilities along with shopping at the edge and what that means for omnichannel customer experience. With more than 25 years of global retail experience as a practitioner, industry analyst, strategy consultant, and software leader, Rob is no stranger to the industry, and the challenges retailers face. Rob is the VP and GM of Retail at Salesforce, and he currently leads retail strategy, product, and insight and advises senior executives globally on digital transformation. Rob is also a frequent industry speaker, a member of the NRF Digital Council, and chair of the retail customer advisory board. Listen in for Rob’s thoughts on how the relationship between brands and consumers is changing. Show Highlights: How our relationship with shopping has changed If consumers feel pressure by constantly shopping The difference between micro-moments and shopping for large events How consumers do their own research before buying a product today Studio stores focus on storytelling rather than selling all their products in-store What is changing with customer loyalty Subscribe and Review We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot! Supporting Resources: Read the Blog Follow Rob on Twitter If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.