E25: A Deep Dive on Marketplaces and Network Effects with James Currier of NFX

In this episode James Currier the founder and General Partner at venture capitalist firm NFX, guides CJ on the inner workings of marketplace businesses and network effects. He shares insights on the importance of finding a 'white hot center' when starting a marketplace, strategic ways to tackle the trademark chicken and egg problem, and the significance of retention as a metric. Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line, head to www.tropicapp.io/metrics --- ! Run The Numbers has a new Spotify and Apple show link. Follow the links to subscribe and ensure you'll never miss an episode  Apple: https://podcasts.apple.com/us/podcast/run-the-numbers/id1723787140  Spotify: https://open.spotify.com/show/0zQCkklNnVgMD364kCW5SV --- SPONSORS: Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how. --- X / TWITTER: @jamescurrier (James) @cjgustafson222 (CJ) @TurpentineMedia (Turpentine) --- LINKS: https://signal.nfx.com/ NFX Content: https://www.nfx.com/library --- TIMESTAMPS: (00:00) Intro (00:42) Discussing the Chicken or the Egg Problem (02:00)The Importance of Finding a Niche in Marketplaces (09:20) Understanding the Economics of Marketplaces (16:00) Sponsor: Tropic (20:50) Discussion on Marketplace, Platform, and Aggregator Classifications (25:25) Understanding Aggregation Theory and Network Effects (26:09) Defining Platforms (27:04) Exploring Substack as a Platform (28:15) The Importance of Network Effects (28:59) Discussing the App Store Fee Controversy (31:30) Understanding Liquidity Ratio in Business (32:50) Navigating Platform Risk in Startups (35:35) The LTV to CAC Trap in Business (38:40) Retention (43:30) The Qualities of a Great CFO According to James Currier This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at [email protected].