E14: Everything You Need to Know About Pricing Products

What's the right way to think about pricing your product? This is a difficult challenge for executives to nail down, and can make or break your company—that's why we brought on Kyle Poyar, Operating Partner at OpenView, to distill how to think about pricing the right way. If you’re looking for an ERP platform, check out our sponsor, NetSuite: https://netsuite.com/metrics --- ! Run The Numbers has a new Spotify and Apple show link. Follow the links to subscribe and ensure you'll never miss an episode  Apple: https://podcasts.apple.com/us/podcast/run-the-numbers/id1723787140  Spotify: https://open.spotify.com/show/0zQCkklNnVgMD364kCW5SV --- SPONSORS: NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and defer payments of a FULL NetSuite implementation for six months. Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how.  Planful empowers teams just like yours to drive peak financial performance in every corner of your business. Think purpose-built applications for every department, from FP&A to accounting, marketing to HR, all with built-in financial intelligence. ✍️ Go to https://planful.com/metrics to see how you can tackle unwanted surprises in real-time. --- X / TWITTER: @poyark (Kyle) @cjgustafson222 (CJ) @TurpentineMedia (Turpentine) --- TIMESTAMPS: (00:00) Episode Preview (01:19) What is price elasticity? (04:02) Psychology and price hacks (05:47) On pricing and giving discounts (08:17) PLG pricing and transparency (13:57) Negotiation and haggling (15:27) Sponsor: NetSuite (17:04) The fun in pricing tactics (19:30) Raising prices and the rule of nine (26:18) Raising prices and going public (27:38) Sponsor: Planful (28:56) Free trials vs freenium (36:10) 11 characteristics of the best PLG companies (42:05) SEGMENT: Long-ass lightning round (46:56) SEGMENT: Rep Yo Stack - Sponsored by Tropic This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at [email protected].