Buy it for Life (BIFL). Save AND splurge?

Long-termism focuses on investing in items that will endure. Instead of purchasing a new jacket each season, consider buying one high-quality jacket that will last a lifetime. However, is this approach truly about saving you money, or is it merely another marketing tactic designed to encourage you to splurge? / Are you a friend hoarder (19:51)? On the show: Heyang, Steve Hatherly & Yushun