Mike Snyder, Partner, RaptorUSA

Mike Snyder is a partner with RaptorUSA, a marketing consulting firm whose principals have worked with hundreds of middle-market companies nationally. He previously co-founded RSM Marketing, a firm providing an Outsourced Marketing Department to companies across all industries nationwide. Mike was CEO of a Kansas ad agency serving larger clients such as Cargill and Cox Communications. Mike founded and sold a technology company. He is a retired Marine Corps lieutenant colonel who served as a public affairs officer in New York City, the Pentagon and NORAD where he led media relations in the aftermath of 9/11. Mike is a graduate of Marine Corps Command and Staff College. He has worked in the accounting and nonprofit industries. Mike has a master’s degree in marketing communication from the University of Kansas and taught strategic marketing for years in an MBA program where his unorthodox approach to marketing and instruction earned him the highest student scores within the program. In his work Mike helps business owners escape fruitless efforts in endless tactics and marketing spends that produce little to no ROI. Instead, he helps owners and their teams focus on making big strategic leaps that unify marketing efforts as well as management teams, all to produce long-term, unfair competitive advantages. The goal, as he says, is to build a moat around your business filled with sharks with laser beams.

Om Podcasten

The road to the middle market CEO corner office is paved with mile markers that guide in surprising, unpredictable, and some might even say “mysterious” ways! But how do you get such a widely coveted position? This is the question often heard during decades of ROI’s executive search interviews, conducted with top-level executives. ROI’s Into the Corner Office podcast is a new inspiration and answer platform which premieres visionary tales of adventure with great endings and highlights, from powerhouse CEOs driving the formidable success of the U.S. economy’s middle market sector. The CEOs behind this impressive growth reveal insights which equipped them to lead their organizations. Showcasing dynamic leadership stories, Into the Corner Office dives into the heart of what informed and formed these CEOs. Guests share their backgrounds, talk about their early years, and explore what shaped them before they were known for their successes in growing, developing, and leading extraordinary middle market companies and teams. Telling their own stories – straight up and right Into the Corner Office.