Brad Casper, CEO, Heart & Soul Marketing

Brad Casper is the CEO and co-Founder of Heart & Soul Marketing, the fiercely independent boutique agency for challenger brands that uses strategy, art, science, and our unique voices to create purpose-driven business solutions, while being a positive force for change.   With a lifetime of experience on the client side of the table, Brad knows what matters to brands and marketers most, which led him to create Heart & Soul. Beyond that, he also recognizes many of the modern pain points both agencies and brands face, and that all actionable solutions must have a heartbeat and a conscience to truly make a difference.   He’s now stepped out from established leadership roles in previous companies to infuse his entrepreneurial spirit into his clients, while helping challenger brands compete against legacy brands as well as market leaders.   A leading business executive across industries, Brad has a diverse track record of success leading some of the world’s most iconic brands like Tide, Dial, Olay, Pampers, Pantene, Arm & Hammer, Trojan, First Response, and Right Guard. He has run large, well-resourced companies, as well as entrepreneurial, smaller ones -- publicly traded, private, and private-equity backed.   Previously, he served in several client side leadership roles, including: CEO of Dogswell, a private-equity backed pet food company located in Los Angeles; Executive Chairman of Dymatize Nutrition, a private-equity backed sports nutrition business in Dallas; President of the Phoenix Suns; President and Chief Executive Officer of The Dial Corporation in Scottsdale, Arizona; President of Church & Dwight in Princeton, New Jersey; and more than 16 years at Procter & Gamble in a variety of leadership positions domestically and globally.   Brad Casper received his Bachelor of Science degree in Finance from Virginia Tech University, and was extended a fellowship by Thunderbird Graduate School of Management. He also attended executive education courses at Harvard Business School. Brad served as an advisor on the Pamplin School of Business at Virginia Tech for nearly a decade. He has also been involved in a significant number of community roles in Arizona, including Greater Phoenix Leadership (GPL) and the Greater Phoenix Economic Council (GPEC), as well as industry association boards (GMA, CHPA, CPC)

Om Podcasten

The road to the middle market CEO corner office is paved with mile markers that guide in surprising, unpredictable, and some might even say “mysterious” ways! But how do you get such a widely coveted position? This is the question often heard during decades of ROI’s executive search interviews, conducted with top-level executives. ROI’s Into the Corner Office podcast is a new inspiration and answer platform which premieres visionary tales of adventure with great endings and highlights, from powerhouse CEOs driving the formidable success of the U.S. economy’s middle market sector. The CEOs behind this impressive growth reveal insights which equipped them to lead their organizations. Showcasing dynamic leadership stories, Into the Corner Office dives into the heart of what informed and formed these CEOs. Guests share their backgrounds, talk about their early years, and explore what shaped them before they were known for their successes in growing, developing, and leading extraordinary middle market companies and teams. Telling their own stories – straight up and right Into the Corner Office.