Think like a Brand #3 - Embrace Tension and Create Contradictions

In this third special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High. In this episode, they share the second principle discussed in the book: Embrace Tension and Create Contradictions.  Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. In this episode, they continue the counter-intuitive thinking conversation from the last episode, encouraging marketers to embrace the tension, learn from other industries with examples from Liz's experience and clients and dare to be different. Enjoy! You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms. All the links: Ian Truscott on LinkedIn and Twitter Liz High on LinkedIn and Twitter Liz High’s book – on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank You can also buy it on Amazon And you can find Rockstar CMO on the web, Twitter, and LinkedIn Please get in touch if you have any thoughts or suggestions on the topics we discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices