The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. Ian catches up with Eric Fulwiler, former CMO and CCO at 11:FS, who we were introduced to on episode 30, who has just founded a new marketing innovation consultancy Rival. They chat about the challenge of starting a new business, as well as the focus on growth, innovation and how large organizations can adopt a startup mentality to drive that growth.  Finally, we retire to the Rockstar CMO virtual bar, with Chief Troublemaker at The Content Advisory, Robert Rose, discusses the challenge of setting corporate goals.  The people: Ian Truscott on LinkedIn and Twitter  Eric Fulwiler on LinkedIn and Twitter Robert Rose on Twitter,  LinkedIn, and The Content Advisory  Mentioned in this week’s episode: 1000 true fans by Kevin Kelly  The What's MOPs Got to Do With It? Podcast The Tilt content creator community  Interview with Eric Fulwiler on episode 30 Eric's agency - Rival  Robert's The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Music:  Piano Music is by Johnny Easton, shared under a creative commons license Bjork - Oh So Quiet - on Spotify Subscribe: We are available on all your favorite platforms including Apple, Google, Spotify and Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices