#44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode

In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.---We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director and Principal Analyst Jeff Clark as we decide if marketing attribution is a One Hit Wonder or Wonderwall. Ian interviews Anita Brearton, Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. As you’ll hear, Anita has had a fascinating career, as a long-time tech start-up marketer working with companies from the early stage to IPO and acquisition, she co-led Boston Golden Seeds, an angel investment group that invests in women-led businesses, and she continues to be an active member of the Boston start-up ecosystem.And finally, Ian retires to the Rockstar CMO virtual bar. He joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a discussion about marketing change, planning, and goals. Enjoy!--Links Rockstar CMO on the web, Twitter, and LinkedIn Jeff Clark on LinkedIn and Twitter Rockstar CMO Advisors  Interview with Grant Johnson, CMO of Emburse Anita Brearton on LinkedIn and Twitter, her company CabinetM and LibraryM Robert Rose at  The Content Advisory, on Twitter and LinkedIn  The #FridayConcoction The Rockstar CMO FM previous episodes and show notes The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices