James Green of Magnetic talks Machine Learning and Ethics

Have you ever found yourself on a retailer’s website, eyeing a new tennis racquet or pair of headphones then the next day been reading another website and seen that same exact tennis racket or pair of headphones advertised to you?  Well, that’s what Magnetic does - they harness big data and digital behavior to personalize the customer browsing experience, including retargeting and predictive marketing.  James, their CEO, has a lot to say in this interview about big data from ethics and advertising to cultural differences and how those dictate legislation between countries and continents.  We get a little political, a little philosophical, and you, listeners, will get very informed and up-to-speed on what’s happening at the intersection of data, marketing and machine learning.