How James van Elswyk Picks Winning Offers and Manages Mega Millions on Taboola & Outbrain
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Today we’re totally going native with Purple Leads co-founder, James van Elwyk who’s a big chief in the world of lead generation and affiliates managing tens of millions of dollars across RevContent, Outbrain, and Taboola as well as Facebook and Instagram. He’ll tell us why lead gen has died out over the past year (and not totally because of COVID) -- and what he switched over to. Why he doesn’t run any affiliate offer that doesn’t have an edge. How to “translate” failing foreign offers into winners in countries with cheaper CPMs. How a massive failure opened the door to discovering a whole new way to buy media. His intensive process of selecting clients and partners. Plus what goes into his take-no-prisoners approach to negotiating -- and how he makes sure he ALWAYS gets paid.
