How Depesh Mandalia Creates Offers, Avatars, Copy Hooks, and Business-Saving Cash Buffers.

Join SM Commerce and ZASR Digital Founder and CEO, Depesh Mandalia on his amazing journey from being an affiliate marketer -- to managing $40M to $50M/year ad spends as an ad agency owner -- to finally becoming the master of his own killer brand of marketing education and training. We’ll dissect a ballsy “personal grooming” ad that drew in buyers with a powerful below the belt promise linked to an attention grabbing-image. Then torpedo a terrible ad that highlights the horror of fat freezing treatments instead of the benefits. How the addition of this powerful element transformed a $25 product into one someone would pay $50 for. Why ad “hacks” are crap. And the life and death investment you must make in your business if you want to survive.