Retail Media Networks: Monetizing the Digitized In-store Shopping Experience

In this episode of Retailistic, Deborah Weinswig and John Harmon discuss the evolving landscape of retail media networks, focusing on the integration of technology in the in-store experience. They explore the differences between on-platform and off-platform advertising, the significance of data analytics, and the innovations in in-store technology such as smart carts and electronic shelf labels. The conversation also touches on dynamic pricing, consumer sensitivity, and the potential of emotion recognition technology in enhancing the shopping experience. The episode concludes with insights on subscription models and the future of retail.