The role of paper in a digital age

No one has ever seen the paperless office. While the world embraces digital technology, there is still a good future for paper. In fact, paper and digital often coexist, complementing each other. For instance, printed advertising drives e-commerce, direct mail is found to be a way to cut through the digital noise and studies show it’s easier to take in information read from paper than a screen. For news, paper is declining but for other sectors it’s actually doing quite well. In Asia, print is even a growing market. Guests on the episode: Martyn Eustace, Director of the organisation Two Sides Liisa Nyyssönen, SVP Communications, Stora Enso Paper division

Om Podcasten

Stora Enso's podcast looks at the opportunities we can create from renewable materials. Global megatrends are driving consumer and customer demand, and our future. How do renewable materials fit in this changing world? With a panel of expert guests we invite you into a lively conversation on a series of subjects close to our heart. How can we approach packaging in a sustainable way, as the consumer craving for food on-the-go rises? What are the implications? As people continue to move into the cities, how can we help meet the world's demand for sustainable housing? What biomaterials come from a tree, and what can you do with them? Can you really make clothes from a tree? Stora Enso's host Colm O'Callaghan meets and discusses these and other interesting topics with a variety of guests.