How do consumers perceive environmentally friendly packaging?

We are increasingly thinking about the environmental impact of products before we decide to buy them. But how do we perceive packaging? Turns out that what we as consumers think are environmentally friendly packages and what the experts think are not necessarily the same thing. A recent study carried out by Stora Enso aimed to find out how consumers perceive liquid packaging and to understand what they perceive to be environmentally friendly or not. We discuss the results with Marcus Dehlin, Business Development Director, Stora Enso, and Katja Ollila, Brand Director, Stora Enso.

Om Podcasten

Stora Enso's podcast looks at the opportunities we can create from renewable materials. Global megatrends are driving consumer and customer demand, and our future. How do renewable materials fit in this changing world? With a panel of expert guests we invite you into a lively conversation on a series of subjects close to our heart. How can we approach packaging in a sustainable way, as the consumer craving for food on-the-go rises? What are the implications? As people continue to move into the cities, how can we help meet the world's demand for sustainable housing? What biomaterials come from a tree, and what can you do with them? Can you really make clothes from a tree? Stora Enso's host Colm O'Callaghan meets and discusses these and other interesting topics with a variety of guests.