72: Best Strategies to Improve Your Marketing Technology Stack - with CMO Eric Eden, Part 2

In this second installation of Drew’s interview with Eric Eden, CMO of Receipt Bank, they discuss additional strategies to improve your marketing technology stack. Be sure to listen to part 1 of this conversation on episode 71 of Renegade Thinkers Unite. After securing a budget and receiving buy-in from company leadership teams, selecting the right pieces to add to your marketing technology stack is the next big step.