40: Meet McDonald's Maestro of Social Customer Care

Renegade Marketers Unite - Ein Podcast von Drew Neisser - Freitags

Kategorien:

If you’re not focusing on customer experience, you may be missing out on a huge opportunity to build brand love. Dan Gingiss—Senior Director of Global Social Media for McDonald’s—believes in the power of service. He identifies social media as a key medium to address customer questions and concerns. As a published author and podcast host, Gingiss offers professional advice for connecting with audiences and getting involved in consumer conversations. Technical note: Drew apologizes for the sound crackles - he was too close to the mic and hopes it won't distract you from his guest's sparkling insights! He'll try not to make that mistake again. 

Visit the podcast's native language site