Choose Remarkable

"The problem is, you think you have time." - Carlos Castaneda, Journey to Ixtlan As we transition to the second part of our inaugural season, we take a brief look back at the core principles behind why even very good is not good enough any more and why we must choose remarkable. As the pace of digital disruption accelerates, consumers are faced with a plethora of choices, creating ever more pressure for retailers to be the compelling, intensely customer relevant signal amid all the noise.